Our Team

With over 30 years of experience building and scaling data and analytics teams, platforms, and organizations, Jeff has helped shape some of the most recognizable tech companies in the world. His work has bridged the technical and strategic — driving growth, enabling scale, and solving complex challenges through data.

With an approach rooted in clarity, Jeff focuses on creating solutions that stand the test of time — accurate, scalable, resilient, and aligned with real business needs.

Jeff’s consistent throughline has been delivering smart, stable solutions to tough problems, and helping organizations scale with confidence. Whether enabling a billion-dollar revenue ramp, supporting IPO readiness, transitioning to a subscription business model, or scaling insights for thousands of users, his work turned data into action and brought clarity to complex problem spaces.

Jeff founded Airlie Consulting to help more companies harness that kind of clarity — turning complexity into opportunity and data into action.

“I’m always interested in meaningful challenges and I love to help. If you're navigating complexity, rethinking your approach to data, or want a second opinion on data-centric challenges, let’s talk.”

Areas of Key Expertise:

• Team Building & Leadership – Jeff has built and led high-impact data teams at scale while navigating rapid growth, organizational change, and evolving technologies.

• Operational Systems & Architecture – From Expedia’s primary revenue engine to Zillow’s database of all homes, to Tableau's Identity and Access Management System, Jeff has co-invented and delivered systems at the very heart of transformative businesses.

• Analytics & Insight Platforms – At Microsoft, Tableau, Salesforce and Sunrun, Jeff built and scaled analytics platforms to power insights across global operations. His solutions accelerated time-to-value, increased agility, and enabled rapid evolution.

• Enterprise Integration & Data Strategy – He’s led cross-functional architecture initiatives at Microsoft, Tableau, Salesforce, Sunrun, and others — integrating systems, aligning roadmaps, and enabling clarity across the organization.